Diversity, Equity and Inclusion — It's Been Who We Are Since Day One
"We didn't build a diverse talent network because someone told us to.
We built it because it's the only way to truly represent a brand to the real world."
Brand Ambassadors has been building diverse, balanced staffing teams that reflect the communities they serve since our founding in the early 2000s — long before diversity became a corporate mandate. Across 200+ markets, 50,000+ events, and more than 1.5 million staff placements, equal treatment and genuine representation have never been negotiable for us.
Before It Was a Trend
When Brand Ambassadors was founded in the early 2000s, diversity hiring wasn't a headline. There were no corporate pledges, no public scorecards, no social media pressure campaigns. There was just a belief — one we have never wavered from — that the person handing a sample to a consumer in Atlanta should look like Atlanta. That the team representing a brand in Los Angeles should reflect Los Angeles.
That real representation isn't a policy position. It's the only way experiential marketing actually works. Our talent network reflects the demographic makeup of the 200+ markets we serve. That has always been true. Twenty-five years later, it still is.
How We Live It
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1. Hiring teams that reflect every community we serve
In every market we staff, we actively recruit talent that represents the real demographic makeup of that city — not a one-size-fits-all roster applied nationally.
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2. Equal opportunity at every level
From a first-time brand ambassador to a senior field manager, advancement at Brand Ambassadors is based on performance, professionalism, and results. Nothing else.
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3. Inclusive partnerships
We prioritize working with diverse suppliers, minority-owned businesses, and vendors who share our values — because representation in our supply chain matters as much as representation on the event floor.
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4. Accountability without announcements
We don't measure our commitment in press releases. We measure it in the teams we build, the clients we serve, and the communities we show up in every day.
Diversity, equity, and inclusion aren't initiatives at Brand Ambassadors. They're operational realities we have lived for over two decades. If you want a staffing partner who has always treated every person with equal respect — not because the moment called for it, but because it was always the right thing to do — you have found them.
Frequently Asked Questions
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Yes. In every market we operate in, we recruit talent that reflects the real demographic makeup of that community. Our talent network reflects the demographics of the 200+ markets we serve. This has been our practice since our founding in the early 2000s — before it was an industry conversation.
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Equal treatment is a founding principle of our company, not a recent initiative. Every brand ambassador, event staff member, and trade show professional we place receives the same professional standards, pay practices, and advancement opportunities regardless of background.
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Yes. We actively prioritize partnerships with diverse, minority-owned, and women-owned businesses as part of our broader commitment to equity across our entire operation — not just on the event floor.
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Since our founding in the early 2000s. With over 25 years in business, 1.5 million staff placements, and operations in 200+ markets, our commitment to building teams that reflect every community we serve has been consistent from day one.
Since 1999
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