Their dedicated rep model changed how we approach national activations. We never worry about staffing - they always deliver, market after market.
Sarah Mitchell
VP of Experiential · CPG Brand · Retail
10+ Year Client National Tours
14 Services · 200+ Markets · Since 1999
Whatever You Need. Whoever You Need.
Brand ambassadors, trade show staff, greeters, lead generators, promotional models, samplers, street teams, onsite managers, and more. All W-2 employees. All 50 states. Quote in 1-3 hours.
Event Staffing Services for Every Brand Activation
Brand Ambassadors is a full-service event staffing agency providing W-2 employees across 200+ US markets since 1999. Every staff member - whether brand ambassador, trade show staffer, or promotional model - goes through our proprietary certification program before being placed on a program.
We staff brand activations, trade shows, retail demos, experiential marketing campaigns, corporate events, and street teams of every size. One dedicated rep handles your booking from first call to final recap. No handoffs, no subcontractors, no surprises.
Core Services
Our 8 Primary Staff Types
The foundation of our service offering. Each has its own certification track, training standard, and dedicated service page.
Creator & Influencer Network
★ Unique to Brand Ambassadors · UGC creators · Influencer support
We put creators on-site at your event so the content doesn't stop when the activation does — UGC, short-form video, and influencer support that keeps the campaign working long after the booth comes down.
Hire Creator & Influencer Network
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Creator & Influencer Network
Brand Ambassador Staffing Agency
Promo staff · Event reps · Promotional staff
The people who talk to your customers face-to-face. Certified, trained, and briefed on your brand before they ever step on-site, so what they say about your product sounds like you, not a script.
Hire Brand Ambassadors
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Brand Ambassador Staffing Agency
Trade Show Staffing Agency
Booth staff · Convention staff · Expo staff
Booth attendants who know the difference between a browser and a buyer. We staff conventions and expos with people who can hold a conversation, work a scanner, and keep your booth from going quiet at 2pm on day two.
Hire Trade Show Staff
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Trade Show Staffing Agency
Experiential Marketing Staffing Agency
Activation staff · Pop-up staff · Event staff
Full teams for the activations that need more than one type of person - ambassadors, hosts, leads, and managers working together so your pop-up, launch, or tour actually runs like one program.
Hire Experiential Marketing Staff
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Experiential Marketing Staffing Agency
Onsite Event Manager Staffing Agency
Field managers · Program managers · Event leads
The person who makes the call when something goes sideways at 8am on event day. Experienced field leads who run your staff, manage logistics, and keep small problems from becoming big ones.
Hire Onsite Managers
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Onsite Event Manager Staffing Agency
Lead Generation Staffing Agency
Lead gen · Data capture · Field sales
Staff trained to spot the right prospect in a crowd and actually get their information, not just hand out a flyer and hope for a scan.
Hire Lead Generators
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Lead Generation Staffing Agency
Promotional Model Agency
Promo models · Spokesmodels · Booth models
Polished, camera-ready talent for the moments where first impressions carry the whole booth - greeting guests, hosting VIPs, and giving your brand a visible, professional face.
Hire Promotional Models
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Promotional Model Agency
Product Sampling Staffing Agency
Demo staff · Samplers · Product demonstrators
Staff who get your product into people's hands and know what to say once it's there - built for trial, not just distribution.
Hire Product Sampling Teams
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Product Sampling Staffing Agency
Additional Roles
16 More Specialized Roles
Beyond our core services, we provide specialized staff carrying the same certification, training, and overbook guarantee standards.
Event Greeter & Hostess Staffing Agency
Warm, polished front-facing staff who create strong first impressions and manage entry-point guest interactions with professionalism.
Hire Greeters & Hostesses → Event Greeter & Hostess Staffing Agency
Event Registration Staffing Agency
Registration professionals who manage attendee check-in, ticketing workflows, badge printing, and entry efficiency for live events.
Hire Registration & Check-In Staff → Event Registration Staffing Agency
Bilingual Staffing Agency
Fluent bilingual talent who connect authentically with multicultural audiences and support brand communication across languages.
Hire Bilingual Staff → Bilingual Staffing Agency
Street Team Staffing Agency
High-energy field teams who distribute materials, create buzz, and drive engagement in public spaces and high-traffic areas.
Hire Street Teams → Street Team Staffing Agency
Retail Merchandiser Staffing Agency
Retail execution specialists who build displays, maintain shelf presence, and make sure your brand shows up correctly in-store.
Hire Merchandisers → Retail Merchandiser Staffing Agency
Event Emcee & Host Staffing Agency
Professional event hosts and stage personalities who keep energy high, guide the audience, and support live program flow.
Hire DJs, MCs & Emcees → Event Emcee & Host Staffing Agency
Tour Manager Staffing Agency
Experienced traveling field leaders who coordinate multi-city programs, ensure consistency across stops, and manage logistics on the road.
Hire Tour Managers → Tour Manager Staffing Agency
Event Production Assistant Staffing Agency
Reliable event support staff who help with setup, breakdown, logistics, backstage coordination, and the operational details that keep programs running.
Hire Production Assistants → Event Production Assistant Staffing Agency
Costume Character & Mascot Staffing
Costumed promotional talent and support handlers who create memorable brand moments while managing crowd interaction and character logistics.
Hire Costume Characters & Handlers → Costume Character & Mascot Staffing
In-Store Product Demonstrator Agency
Retail demo specialists who explain products, engage shoppers, and drive trial and conversion directly at the point of purchase.
Hire In-Store Product Demonstrators → In-Store Product Demonstrator Agency
Beverage Sampling Staffing Agency
Sampling specialists trained to distribute and present beverage products in retail, event, and promotional environments.
Hire Beverage Samplers → Beverage Sampling Staffing Agency
Certified Food Handler Staffing Agency
Food-handling event staff trained for compliant preparation, sample service, and safe consumer-facing execution.
Hire Certified Food Handlers → Certified Food Handler Staffing Agency
Alcohol Sampling Staffing Agency
TAB-certified sampling professionals for beer, wine, and spirits programs requiring compliant consumer engagement and responsible service support.
Hire TAB Certified Alcohol Sampling Staff → Alcohol Sampling Staffing Agency
Campus Ambassador Staffing Agency
Student-focused brand representatives who help brands connect with college audiences through peer-to-peer outreach, campus activations, and localized engagement.
Hire Campus Ambassadors → Campus Ambassador Staffing Agency
Event Staffing Agency
Flexible general event staff for guest support, logistics, front-of-house coverage, and activation execution across a wide range of live programs.
Hire Event Staff → Event Staffing Agency
Direct Hire Recruiting
Targeted recruiting support for brands that want to identify, vet, and hire talent directly for ongoing field, staffing, or program roles.
Hire Direct Hire → Direct Hire Recruiting
Creator Network Services
Our Creator Talent Solutions
Flexible creator-driven services for brands that need authentic content, niche reach, and real audience connection.
UGC Content Creators
UGC · Short-form content · Creator marketing
Creators who capture authentic, brand-relevant content designed for organic social, paid social, and campaign recaps.
Hire UGC Content Creators
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UGC Content Creators
Street Content & Reaction Filmers
Street interviews · Reaction content · Field filming
Content teams focused on live reactions, spontaneous interviews, and field-captured social footage from real consumer environments.
Hire Street Content & Reaction Filmers
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Street Content & Reaction Filmers
Product Review Creators
Reviews · Testimonials · Product content
Creators who produce review-style content, testimonial angles, and product-first social assets for digital and marketplace ecosystems.
Hire Product Review Creators
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Product Review Creators
Social Media Posting Support
Instagram · TikTok · YouTube
Talent focused on publishing support, social-native content execution, and creator-style distribution aligned with platform behavior.
Hire Social Media Posters
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Social Media Posting Support
Product Seeding & Community Sampling
Product seeding · Community sampling · Grassroots
Community-facing distribution support for getting products into the hands of relevant audiences, tastemakers, and local consumer groups.
Hire Product Seeding & Community Samplers
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Product Seeding & Community Sampling
Retail Activation Creators
Retail content · In-store creators · Shopper campaigns
Creator talent focused on producing shopper-facing and retail-environment content during in-store campaigns and launch programs.
Hire Retail Activation Creators
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Retail Activation Creators
Consumer Insights & Feedback Participants
Feedback · Consumer insights · Field research
Field-based audience participants and structured engagement support designed to surface reactions, preferences, and product insights.
Hire Consumer Insights & Feedback Participants
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Consumer Insights & Feedback Participants
Streamers & Gaming Community Creators
Twitch · Gaming creators · Discord communities
Gaming-focused creator talent who connect with audiences through streaming culture, community platforms, and creator-led content.
Hire Streamers & Gaming Community Creators
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Streamers & Gaming Community Creators
Community Connectors
Local influence · Word-of-mouth · Community outreach
Local influence talent who help brands build offline word-of-mouth, neighborhood relevance, and trusted audience connection at the market level.
Hire Community Connectors
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Community Connectors
Nano & Micro Influencers
Nano influencers · Micro influencers · Authentic reach
Smaller-scale influencers with focused audiences and stronger perceived authenticity for market-specific and community-relevant campaigns.
Hire Nano & Micro Influencers
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Nano & Micro Influencers
1 Free Backup Per 9
Automatic on every booking. No-shows are never your problem. If everyone shows, you keep the bonus staff member free.
W-2 Employees
Full workers' comp and liability insurance. Zero legal exposure for your brand anywhere in the country.
Quote in 1-3 Hours
One dedicated rep from first call through final recap. No handoffs. Available 24/7 on active event days.
Client Testimonials
What Our Clients Say.
Explore the
Brand Ambassadors experience
See our nationwide capabilities, browse our latest successful activations, and understand the standards that set our staff apart.
Response within 1-3 hours · No obligation
Not Sure Which Service You Need?
Tell us your event and we'll recommend the right mix. Most programs use 2-3 staff types working together. Quote in 1-3 hours. One rep handles everything.